Portfolio

Author

Hi, I am Mariana

As a Senior Product Designer, UX Leader, and Creative Services Specialist, I bring over 20 years of hands-on experience in print, digital, interactive, and UX/UI design. Throughout my career, I have optimized user engagement for well-known brands such as Trilogy Education Services, edX, 2U, Netflix, Cognizant, Emeritus, Aprende, DriveX, Office Depot, OfficeMax, Continental Airlines, and Delta Air Lines. I take a strategic and scalable approach to design systems, fostering collaboration across diverse teams while delivering high-impact creative solutions. Known as a dynamic and collaborative team player, I thrive in deadline-driven, budget-conscious environments, managing high-volume, multi-brand projects that require both scalability and strategic thinking. Bilingual in English and Spanish, I possess strong written and verbal communication skills and an exceptional ability to quickly master new software and processes. My passion lies in mentoring diverse teams, driving user-centered design, and creating inclusive, data-informed experiences that resonate globally.

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Experience

2023 - 2025

Emeritus

Sr. Product Designer

  • Designed and implemented a scalable design system adopted organization-wide, reducing maintenance costs, accelerating implementation, and improving key metrics like V2L and L2PA.
  • Redesigned, tested, and scaled white-label landing pages for 100+ universities, applying brand guidelines and enhancing user experience.
  • Collaborated with product managers to ideate and test features that cut CAC by 10% within six months, optimizing acquisition costs.
  • Conducted UX testing and data analysis to generate insights, drive iterative improvements, and ensure consistent experiences.
  • Mentored and provided feedback to team members, fostering growth and development of less experienced designers.

2021 - 2022

2U, Inc
(Trilogy Education Services, Inc.)

Sr. Manager, Graphic Design

  • Directed design efforts for 55+ brands and 200 programs, delivering cohesive visual systems and branded identities.
  • Managed and mentored a team of six designers, providing strategic direction, feedback, and performance coaching.
  • Partnered cross-functionally on marketing strategy and new launches.
  • Hired, onboarded, and trained new designers.
  • Establish new processes to increase team efficiencies.

2018 - 2020

2U, Inc
(Trilogy Education Services, Inc.)

Senior Designer

  • Designed cohesive marketing assets including websites, advertising, emails, presentations, print collateral, and brand identity manuals.
  • Established and maintained visual identities for partner programs, ensuring consistent and impactful application across channels.
  • Conducted UX research, prototyping, and design for new and existing landing pages and websites with a mobile-first approach.
  • Analyzed creative briefs to ensure alignment with goals and strategy.
  • Provided constructive feedback to support team growth and development.
  • Reviewed work for conceptual alignment with strategy, style consistency, hierarchy, readability, and other design principles.
  • Presented to stakeholders with strategic rationales supporting creativity.

2014 - 2018

Office Depot®

Senior Web Designer, Functional Lead for the Ecommerce Creative

  • Led a team of seven designers, managing projects and timelines effectively.
  • Maintained relationships with teams and vendors, including Google, Merkle, Conversant, and Criteo.
  • Created style guides and training materials.
  • Delivered ongoing training for employees on systems and procedures.
  • Interviewed, tested, and trained new candidates and employees.
  • Managed the weekly CMS system.
  • Translated wireframes into comps, storyboards, and experience prototypes.
  • Coded, tested, and troubleshot HTML/CSS for landing page prototypes and emails (Salesforce, Movable Ink, ExactTarget).
  • Collaborated closely with teams to optimize user experience via A/B testing of designs and offers.
  • Researched industry trends and kept the team informed.
  • Developed HTML5 display banners with dynamic feeds.
  • Worked within EDX and Scrum/Agile environments.

2010 - 2014

Office Depot®

Web Designer & Graphic Designer

  • Designed high-volume marketing materials including banners, landing pages, flyers, and catalogs.
  • Translated creative briefs into digital content while proofreading bilingual copy.
  • Supported brand promotions across the US and Latin America.

2007 - 2010

Certified Vacations

Sr. Graphic Designer

  • Frontend development for 2GoMedia.travel website including branding, email campaigns, advertising, and collateral materials.
  • Frontend development for 2Go Media products.
  • Catalog and brochure design with pagination, layout, and overall design.
  • Photo retouching, proofing, and editing.
  • Advertising design and PowerPoint presentations.
  • Maintained communication between Production, Development, and Marketing departments.
  • Accounts: Delta Vacations®, Continental Airlines Vacations®, Walt Disney World®, Future Vacations®, travel.travel, job.travel, 2GoMedia.travel, CaribbeanWeddings.com, American Express, Bank of America, and more.


For my full working experience please visit my LinkedIn Profile

Phone

954.682.9030